Benoit Beaufils




+33 62 988 2904

With 12 years of experience as a marketing operator for P&G, Benckiser and Coca-Cola in France, Belgium & Thailand, and 20 years of experience positioning brands as a consultant, Benoit has build an impressive track record of repositioning global and local brands for growth (think Axe, Sunsilk, Lacoste, or Coke). His work leverages a deep understanding of people and cultures, coming from work and research in almost 30 countries across 4 continents, but also from the experience of living in.

Change and intuitive human understanding have been at the core of Benoit’s life. He has been accompanying the transformation of large organisations and teams, helping leaders bring a purpose into the reality of everyday operations, aligning product, customer experience and skills with a powerful  brand story. He is also a coach, helping individuals work with purpose, joy and impact – we all need work to rock.

Benoit feels as much at home in London, in rural Thailand, and on a farm in the South of France. Living outside the city keeps him rooted into the life of real people, well beyond the boardroom.

The Path-building Idealist likes to show the way. They give their tribe direction and can often bring structure or simplicity to complex issues by coming up with novel or creative ideas. They are skill-masters who want to enable their tribe with the right ideas, right tools or right expertise.

Let’s give birth to something special
Solve complexity with skill and mastery
Being mediocre, not using your talents. being ill-prepared
Originality, precision, getting the details right
Perfectionism, obsession and domination

Lack of originality
Action without vision
Small thinking