Dirk Van Der Beek

speaks:

dutch
english

GET IN TOUCH

dirk@innatemotion.com

+31 653 812 830

Being born and raised on a farm on the Dutch island of Texel has coded Dirk’s path. At the age of 7, his dream was to be a farmer. Educated at the Wageningen University of Agriculture, Dirk forwent a farming career and began one in marketing instead. At Campina, Nestlé and Friesland Foods, he embraced psycho-dynamic thinking in guiding his brands. He continued his career in the marketing services industry at Censydiam and Lowe Advertising.

Founding Innate Motion and becoming a business humanizer signifies a fundamental shift in his life journey. Building our no bricks, no borders, no bosses company is an exciting challenge. Serving leaders to transform their businesses and brands by putting people first offered opportunities to travel across continents and cultures. Growing capabilities in engineering behaviour change, building brands as idea centric movements, contributive design and company change journeys.

At home the nest is empty. While Floris, Maurits and Lisanne are pursuing their own journey Dirk enjoys this new life stage with his wife and fellow entrepreneur Petra.

The Motivational Unifier fortifies relationships. They let the tribe see what they have in common and they want to guard relationships by building and nurturing commitment.

INVITATION:
Celebrate the things that unite us, rather than the things that divide us
GOAL:
Build deeper and lasting relationships
FEAR:
Not being able to count on others, not being counted on
STRATEGY:
Build and nurture a network of connection
TRAP:
Becoming blindly loyal, getting too tied up, avoiding of confrontation at all cost

SYMBOLIC ENEMIES:
Social Exclusion
Lack of openness and collaboration”
Inequality
Weakening of our social bonds