Eriko Matsushita
1 min read

A nature-lover, avid reader, people-opener, occasional athlete, latte enthusiast, and mom of 2. With a degree in sociology, my interests have always revolved around people and culture. My initial career path led me into the wedding industry, the perfect opportunity to better understand the intersection of people’s values concerning family, relationships, and finance.

Transitioning to a cultural strategist was a natural progression to further lean into my strengths of curiosity and empathy. I have worked with some of the world’s leading brands to help them understand the cultural narrative and to offer market-specific insights and strategies. I am a genuine lover of people’s stories and my approachable and compassionate demeanor has consistently paved the way to forge meaningful connections with research participants, enabling me to gather invaluable and authentic insights.