Fernanda Trevisan

speaks:

english
portuguese
spanish

GET IN TOUCH

fernanda@in8motion.com

+44 7576 172588

+55 11 981048182

Fernanda was born and raised in São Paulo, Brazil and moved to London in 2016 to further her career as a researcher and decoder. In the UK she worked in projects across the world including Europe, Asia and Africa  – and (of course) she never stopped working on projects closer to home in Latin America.

Her passion is understanding the changing behaviours of early childhood and how this can help people throughout their lives. Her experience with Innate Motion has largely involved leading projects for Unilever activist brands that are closely related to this cause. This includes helping girls from Brazilian favelas to avoid early-life pregnancy, developing a campaign to dispel transgender stereotypes and teenagehood bullying in the UK.

Fernanda is currently studying for an MSc in Behaviour Change at UCL focused on health, to further the impact she has in this important field. By learning and developing the latest behaviour change methodologies, she plans to influence organizations to invest in behaviour change programmes to improve people’s health and well-being.

The Uplifting Cheerleader invites the tribe to let the magic happen between them. They are open to surprise, seeking to make the most of every moment. They want to facilitate others, always trying to be a source of positive energy.

INVITATION:
Let magic happen
GOAL:
Making people feel good
FEAR:
Not being loved
STRATEGY:
Being contagious, enthusiasm and positive energy
TRAP:
Losing a sense of reality, getting nothing done by giving too much to others

SYMBOLIC ENEMIES:
Intolerance
Lack of optimism
Elitism
Cynicism