Fernanda was born and raised in São Paulo, Brazil and moved to London in 2016 to further her career as a researcher and decoder. In the UK she worked in projects across the world including Europe, Asia and Africa – and (of course) she never stopped working on projects closer to home in Latin America.
Her passion is understanding the changing behaviours of early childhood and how this can help people throughout their lives. Her experience with Innate Motion has largely involved leading projects for Unilever activist brands that are closely related to this cause. This includes helping girls from Brazilian favelas to avoid early-life pregnancy, developing a campaign to dispel transgender stereotypes and teenagehood bullying in the UK.
Fernanda is currently studying for an MSc in Behaviour Change at UCL focused on health, to further the impact she has in this important field. By learning and developing the latest behaviour change methodologies, she plans to influence organizations to invest in behaviour change programmes to improve people’s health and well-being.
Let magic happen
Making people feel good
Not being loved
Being contagious, enthusiasm and positive energy
Losing a sense of reality, getting nothing done by giving too much to others
Lack of optimism