Joyshree Reinelt

speaks:

english
german

GET IN TOUCH

joyshree@innatemotion.com

+49 151 116 709 95

Joyshree is a cultural decoder and brand purpose crafter by nature. Born and brought up in the international melting hub of Frankfurt she has always been exposed to different types of people. The diversity and richness of cultures have inspired her curiosity to deeper to understand what makes people tick. She has learned a lot by seamlessly being able to immerse across cultures. She holds a Master’s degree in Psychology. After having worked in the therapeutic space she decided to help businesses and brands apply more human logic to business in order to grow with value propositions that are purposeful, meaningful and culturally connected. She has worked in more than 35 countries, lived in different regions of the world and is a founding partner of Innate Motion.

The female Hero of tomorrow accepts instincts and sensitivity as a powerful force. Strong and full of power when needed, but not shying away from character traits that could be seen as vulnerable. A female hero is not afraid to learn from past failures and defeats “enemies” not only with force, but also with empathy.

DESIRE:
Prove value through brave and courageous actions
KEY VALUE:
Fearlessness
DO:
Make empathy the hero’s skill
TRAP:
Turning heroes into weak characters/psychologists