Enduring Pragmatist, systematic thinker, compassionate mediator, aspiring stand-up comedian, loving daughter and sister, occasional idealist, and adventurous cook. I am passionate about the human mind and behaviors as well as the cultural and historical tales that are the product of it. I pursued this during my degree in Political Science and later on developed my skills in quantitative research as a tool to understand behaviors. At Innate Motion, I focus on bringing together the power of explorative cultural decoding and quantitative measurement.
I love connecting the dots and putting the practicalities and implications into strategic thinking and brand positioning. Because changes start with thinking, but can only be accomplished with an act.