Linh grew up in a small town in Central Vietnam, where her dad, a navy colonel, raised her under army discipline. As a young adult, she decided to go to South Korea to pursue a degree in Political Science, which later turned into an adventure into various fields: from Philosophy to Psychology, then to Literature and Communication.
After graduation, Linh experimented her skills with different roles in a five-star resort, an NGO and a professional basketball team before finding her place at Decision Lab – a boutique research agency in HCMC. There, she headed a team to set up the first consumer tracking tool for the F&B business in Vietnam and consult local and international brands on market entrance and adaptation strategy. Linh is based in HCMC where she enjoys great coffee and frequently traveling across Asia.
Celebrate the things that unite us, rather than the things that divide us
Build deeper and lasting relationships
Not being able to count on others, not being counted on
Build and nurture a network of connection
Becoming blindly loyal, getting too tied up, avoiding of confrontation at all cost
Lack of openness and collaboration”
Weakening of our social bonds