Mark has always been fascinated by the question “Why do we behave the way we do?”
Whether starting out in branding, working as commercial director for a leading games company, or providing behavioural insights to some of the world’s leading consumer brands, this curiosity in people has always been at the core of Mark’s professional life.
Having supplemented his experience with an MSc in Psychology, LSE’s advanced Marketing Strategy executive programme, as well as Mark Ritson’s mini MBA programmes in Brand Management and Marketing Strategy, he possesses an extensive knowledge base, not only in business and marketing, but also on the scientific underpinnings of behaviour.
At Innate Motion, Mark brings these different strands together to produce impactful work, either through purposeful business & brand consultancy, or targeted behaviour change programmes requiring a solid understanding of the underlying drivers of behaviour.
Let’s give birth to something special
Solve complexity with skill and mastery
Being mediocre, not using your talents. being ill-prepared
Originality, precision, getting the details right
Perfectionism, obsession and domination
Lack of originality
Action without vision