Jester, artist, gym rat, coffee addict & problem solver, I bring a unique blend of creativity, optimism, and simply doing to the  Innate Motion collective. My academic marketing and brand strategy journey fuels my fascination with brands. How come some are successful, and others fail?

As a Business Humanizer, I believe brands need a thorough cultural understanding to touch people and convince them to buy the brand. My mantra is: “Treat others how you like to be treated.”