Moniek Tersmette

speaks:

english
dutch
french

GET IN TOUCH

moniek@innatemotion.com

+31 654 266 960

Moniek is a psychologist specialized in organizational psychology and cultural psychology. In 1989, she started working on understanding consumer behavior in a research environment at Millward Brown, which she continued doing later at Censydiam. After 15 years of being in direct contact with consumers, she decided to broaden her experience in the creative industry, first as a strategy director in design at DJPA and later on, in advertising at TBWA.

At Innate Motion, Moniek enjoys being in touch with consumers across the world, visiting them in their homes, and talking about dilemmas in daily life with her analytical sharpness and unintentional humor. These conversations are a great source of inspiration and information on which to build insights and relevant brand strategies.

Born and raised in the Netherlands, Moniek and her husband now live in Utrecht and just turned into empty nesters of their twin daughters. To lash out at this new life stage, she goes swimming in open air pools as low as 11 degrees celsius.

The female Outlaw does not choose to shock explicitly through behaviours and actions. However, she is not afraid to have far different points of view challenging rules, principles and structures, outsmarting these to ignite change.I am gonna encourage few more women to play that game.

DESIRE:
To prove value through brave and courageous actions.
KEY VALUE:
Challenger
DO:
Portray outlaws as people’s catalysts.
TRAP:
Depicting outlaws as too gentle.