Rachel Goh

speaks:

english

GET IN TOUCH

rachel@in8motion.com

+65 9383 4694

Raised by a grandmother of very few words, Rachel learned to navigate her childhood by using empathy to figure out what grandma was thinking, or just have an imaginary conversation with her. She realized quickly that by putting herself in someone else’s shoes, the world became clearer and a lot less lonely. After a failed attempt to elope with a Scottish boy at 19, she returned home with a ridiculous Glaswegian accent, which fortunately landed her a first job as a junior copywriter at Leo Burnett. Over a decade and a half, her career path has meandered through BBH, Monsoon, Y&R, and took her around the world. A firm believer that life is in the detours, she has reinvented herself as a guerrilla poet, artist, screenwriter, and mother of two along the way.

 

The Path-building Idealist likes to show the way. They give their tribe direction and can often bring structure or simplicity to complex issues by coming up with novel or creative ideas. They are skill-masters who want to enable their tribe with the right ideas, right tools or right expertise.

INVITATION:
Let’s give birth to something special
GOAL:
Solve complexity with skill and mastery
FEAR:
Being mediocre, not using your talents. being ill-prepared
STRATEGY:
Originality, precision, getting the details right
TRAP:
Perfectionism, obsession and domination

SYMBOLIC ENEMIES:
Mediocrity
Lack of originality
Action without vision
Small thinking