Riccardo Cristiani

speaks:

english
italian

GET IN TOUCH

riccardo@innatemotion.com

+1 305 297 7705

After his PhD in Psychology, Riccardo entered the world of market research focusing on the logic of using human understanding to move the business in favor of people. Always intrigued by human nature and cultural differences, in 2007 he joined Innate Motion. After several years as cultural decoder, Riccardo moved to Innate Motion partnership, running global and local projects of strategic research, purposeful positioning and concept innovation in Europe, Australia, Asia, and the US. After living in Rome, Sydney, Bali and now in Miami, Riccardo is a true world nomad and always ready to dig in new enriching cultural experiences.

The Motivational Unifier fortifies relationships. They let the tribe see what they have in common and they want to guard relationships by building and nurturing commitment.

INVITATION:
Celebrate the things that unite us, rather than the things that divide us
GOAL:
Build deeper and lasting relationships
FEAR:
Not being able to count on others, not being counted on
STRATEGY:
Build and nurture a network of connection
TRAP:
Becoming blindly loyal, getting too tied up, avoiding of confrontation at all cost

SYMBOLIC ENEMIES:
Social Exclusion
Lack of openness and collaboration”
Inequality
Weakening of our social bonds