Ronald Wohlman





A truly global citizen, Ronald was born and raised in South Africa and has lived, studied and worked at different times in his life in Johannesburg, Cape Town, Jerusalem, Toronto, New York, London and Paris. He’s always hungry for new experiences, meeting new people and exploring new cultures.

This same curiosity has driven his career. At one time a writer and director of promo videos for MTV, VH1 and ESPN. He then followed that as the creative director at SONY MUSIC ENTERTAINMENT NY, starting-up his in-house ad agency and working with legends in the music business on every aspect of advertising and marketing of their music. From there he took on the global role of Chief Creative Officer at Lowe and Partners primarily working on Unilever campaigns across all of their categories. He’s been integral to successful new product launches in the toughest-to-crack markets like China, India, South America, Africa, and South Asia. He’s driven the growth of a number of Unilever’s ‘billion dollar brands’ and along the way he devised the HOTHOUSE creative model, utilizing the best of the network by bringing together creative talent from all disciplines of the business. Ronald loves brainstorming, storytelling and inspiring and motivating people to produce their best work. He’s a great listener and problem solver. He thinks strategically and creatively and loves the collaborating process. He’s currently writing a play, a children’s book and has even been known to do some acting. He lives with his wife, two teenage kids and a dog (yes, his best friend), in Manhattan.


The Brave-hearted Challenger often takes up a cause for the tribe. They lead missions and call upon themselves and other tribe members to create their own destiny. When needed, they can be confrontational and disrupt the status quo.

Let’s stand up for what is important for us.
Be worthy for others.
Not having what it takes.
Be fit, stay agile, be brave, be provocative.
Always looking for an enemy.

Abusive powers
Lack of courage
Getting stuck in the
status quo
Rigidity and dogma