Subodh was fascinated by creative ideas, theatre and cinema. This obsession with creativity led him to a career in advertising in Mumbai, India. He moved into a role that focused on culture-based brand planning. He was driven by a desire to create ideas that shape ‘meaning’ for brands on a strong cultural foundation. During his advertising career, he worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. He is currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful. His work focuses on strategic brand development & innovation projects with global and Asian companies. His recent projects with leading global brands have focussed on building capability in human insights, brand positioning and creative excellence capabilities.
Let’s give birth to something special
Solve complexity with skill and mastery
Being mediocre, not using your talents. being ill-prepared
Originality, precision, getting the details right
Perfectionism, obsession and domination
Lack of originality
Action without vision