I am a poet, a writer, theatre aficionado and a nature lover who likes to walk amongst the green trails of Singapore. My love for creativity led me to a career in advertising in Mumbai, India. I enjoy how culture shapes our lives and i moved into a role focused on culture-based brand planning. During my advertising career, I worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. I am currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful.
I am troubled about the state of our planet and am deeply interested in projects that are based on regenerative thinking to add back to the planet. I am a strong believer in the B Corp movement and i participate in leadership discussions on the role of regenerative businesses. My recent projects with leading brands have focussed on transformative humanizing journeys, brand positioning and communication development. On weekends I love to photograph birds and natural landscapes and write articles for The Punch magazine, India.