An eternal optimist and business activist who uses human intuition to grow business and brands, Yasmin has 15 years brand development experience and holds a degree in psychology, performing arts and an Honours degree in gender equality. She has helped to craft, build and transform some of the strongest brands in the world while working at Unilever, most recently working on how to build brands with purpose, create theories of change to solve the issues of sustainable living. Yasmin lives in Durban with her son Mikhail enjoying the sun and sea!
Let’s give birth to something special
Solve complexity with skill and mastery
Being mediocre, not using your talents. being ill-prepared
Originality, precision, getting the details right
Perfectionism, obsession and domination
Lack of originality
Action without vision