Yasufumi Nishijima

speaks:

English
Japanese

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+81 80 2035 7263

Yasu’s life has been about harmonizing the values of East and West.

He was born in Nara, the ancient capital of Japan, where he grew up respecting his historian grandfather followed by his teen years in San Francisco.

Yasu acquired a Master’s degree in Human and Environmental Studies in Kyoto, and in Marketing in Los Angeles, USA. He has amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies, during which he developed, launched and managed brands in Asia, Oceania, and USA.

A former player at Top American football league in Japan, and now a black belt of traditional Japanese martial arts, Yasu has extensively lived in USA, Singapore, Thailand, India, and Australia, and is now back to Japan where he lives with his wife & three cats in Tokyo.

The Path-building Idealist likes to show the way. They give their tribe direction and can often bring structure or simplicity to complex issues by coming up with novel or creative ideas. They are skill-masters who want to enable their tribe with the right ideas, right tools or right expertise.

INVITATION:
Let’s give birth to something special
GOAL:
Solve complexity with skill and mastery
FEAR:
Being mediocre, not using your talents. being ill-prepared
STRATEGY:
Originality, precision, getting the details right
TRAP:
Perfectionism, obsession and domination

SYMBOLIC ENEMIES:
Mediocrity
Lack of originality
Action without vision
Small thinking