Yasu’s life has been about harmonizing the values of East and West.
He was born in Nara, the ancient capital of Japan, where he grew up respecting his historian grandfather followed by his teen years in San Francisco.
Yasu acquired a Master’s degree in Human and Environmental Studies in Kyoto, and in Marketing in Los Angeles, USA. He has amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies, during which he developed, launched and managed brands in Asia, Oceania, and USA.
A former player at Top American football league in Japan, and now a black belt of traditional Japanese martial arts, Yasu has extensively lived in USA, Singapore, Thailand, India, and Australia, and is now back to Japan where he lives with his wife & three cats in Tokyo.
Let’s give birth to something special
Solve complexity with skill and mastery
Being mediocre, not using your talents. being ill-prepared
Originality, precision, getting the details right
Perfectionism, obsession and domination
Lack of originality
Action without vision