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Organizational Growth
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Transformation only happens when people embrace the change. Empowered with the diagnostic of the organization, we focus on alignment between strategy and culture to realize organizational growth.

Market Growth
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We combine psychology and business skills to build disruptive business growth strategies. We focus on the why behind data, reframing categories and segmenting deeper human motivations to unlock meaningful market growth.

Market Expansion Strategy
Do you want to take your business to new places?
We explore new markets with empathy, fresh eyes and analytics to define strategic growth platforms that are anchored in people’s needs, value shifts and trends.
Category Growth Strategy
Do you want to find new relevance in your category?
We uncover the human meaning of categories to shape a disruptive category narrative that outlines future growth scenarios and the view on where to play and how to win.
Portfolio Strategy
Do you want to maximize the power of your assets?
By analyzing market trends, competition, and people’s evolving needs, we make long-term growth choices to build a coherent portfolio and strategy to expand.
Brand Growth
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Over time, we worked on brands representing over a trillion dollars by putting people and purpose first. We provide a long-term vision to drive brands, communication, and innovation.

Brand and Corporate Positioning
Do you want to redefine purpose, vision, mission?
Our signature Purpose Dive is designed to uncover cultural tensions and craft a big idea that resonates with the people and the wider multi-stakeholder ecosystem you serve, weaving the societal, business, and internal angles together.
Activation and Innovation
Do you want to turn strategy into action?
Our signature Maker Camp is designed to transform strategy into actionable creative ideas, propositions, and concepts. We bring the best out of a team with templates, ideation techniques, storytelling, and by being Serious about Play.
Employer Brand
Do you want to brand the value you bring for employees?
Our signature Identity Hike is designed to uncover why people love to work for your company and capture this in a compelling EVP, a roll-out strategy, and a set of creative assets captured in a playbook.

The Human Take on Business Challenges

When we grow as humans, business growth follows. As a strategic agency, we excel in the human take, creating growth strategies that weave together the human and the business dimensions. Our methodologies are grounded in positive psychology and enable more humanized growth through understanding, connection, engagement, and influence.

Empathy Immersions: We train and coach teams to step into the lives of the people they serve, so they can find new relevance for their brand or business. Read more about the benefit of growing cognitive empathy in Fierce Empathy.

In-depth Research: As psychologists and sociologists, we excel at decoding human truths and cultural tensions, to uncover opportunities for growth, serving the ever-evolving needs of people and society.

Behavioral Change: We design programs for engagement and contribution, identifying community identities, removing barriers to change, and installing system changes to shape new routines.

Human Growth Code diagnostic: We align culture with strategy by unlocking the full human potential of a team or organization. Read more about untapped human potential in The Human Growth Code.

For more information, contact us at hello@innatemotion.com