“No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality.”
Mike Barry, Director of Sustainable Business (Plan A) at Marks and Spencer.
At the core of the world’s most admired businesses lies a powerful Single Organizing Idea. These organizations deliver sustainable economic and social benefit; they unite people, attract investment, inspire innovation, pioneer new efficiencies, and enjoy positive reputation. Such businesses are admired but they remain a rare breed.
Though the tides of change are engaging the minds of business leaders, most are still trapped behind their brands and an approach to corporate social responsibility (CSR) that is out of step with a connected society that increasingly questions ‘who’ these businesses really are and what drives their purpose.