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Jasmine Huang

Raised in China, a global citizen, beauty and fashion enthusiast, and devoted mother to Leon and Quentin. Gained insight into China through global conversations. Advocates for integrating humanity into business and excels at making abstract strategies tangible. Swiftly turning purpose into action.

As a Crusader, humanity is critical to creating a better world.
It takes fierce empathy to listen to people without judgment. I believe in the power of projective techniques to stimulate conversations and discover the deeper why behind the answers. Understanding people’s behavior unlocks the triggers to vital behavior that improves the world.

Nicholas Nugrahtama

Enlightened Crusader, business humaniser, photographer, jazz enthusiast, aspiring football pundit. I was born to an Indonesian family with Chinese roots. Being raised in a culturally mixed family allowed me to fall in love with travelling. Through my travels, I got a chance to adore the differences I spotted – be it the people, landscapes, or cultures. Until today, I seek to relish those wonderful moments with my own eyes, savour it in my heart, and capture them with an eye behind the lens. 

I am a marketer at heart and a strong believer of a brand. I love the idea of how a brand is able to stimulate certain perceptions in the minds of people. I believe in the power of brands to change the way people behave and make Earth a better place to live for everyone. Training my empathy muscles is my way to contribute positively towards a better change, which is done through talking to people and understanding them better every day.