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Tribal role: crusader

Jasmine Huang

Raised in China, a global citizen, beauty and fashion enthusiast, and devoted mother to Leon and Quentin. Gained insight into China through global conversations. Advocates for integrating humanity into business and excels at making abstract strategies tangible. Swiftly turning purpose into action.

As a Crusader, humanity is critical to creating a better world.
It takes fierce empathy to listen to people without judgment. I believe in the power of projective techniques to stimulate conversations and discover the deeper why behind the answers. Understanding people’s behavior unlocks the triggers to vital behavior that improves the world.

Nicholas Nugrahtama

Enlightened Crusader, business humaniser, photographer, jazz enthusiast, aspiring football pundit. I was born to an Indonesian family with Chinese roots. Being raised in a culturally mixed family allowed me to fall in love with travelling. Through my travels, I got a chance to adore the differences I spotted – be it the people, landscapes, or cultures. Until today, I seek to relish those wonderful moments with my own eyes, savour it in my heart, and capture them with an eye behind the lens. 

I am a marketer at heart and a strong believer of a brand. I love the idea of how a brand is able to stimulate certain perceptions in the minds of people. I believe in the power of brands to change the way people behave and make Earth a better place to live for everyone. Training my empathy muscles is my way to contribute positively towards a better change, which is done through talking to people and understanding them better every day. 

Freek Zegers

Enduring pragmatist, thrilled by creating tangible results for others. After work, I challenge the elements on long bike rides. I studied architecture and social demographics.  In the army, I discovered my natural habit of curiosity, the joy of digging into several subjects. This brought me to the Library Academy. After graduation, I worked for 10 years in advertising, responsible for business intelligence. 

I joined Innate Motion’s Life Support team in mid-2010 on project and company support and extended my finance, legal, and ICT skills. With my innate modesty, I act as an underground detective, introducing clever solutions and facilitating the company’s growth.

Aqeelah Hassim

I have always loved connecting with people and am fascinated by different cultures and languages. Growing up in South Africa taught me to have resilience and empathy. Today, these skills guide me forward personally and professionally. I am most passionate about building brands and businesses that positively impact people and communities around the world. This is what led me to join Innate Motion in 2019.

My expertise is in capturing trends for Gen Z markets, specifically in the beauty, tech, and FMCG industries. This led to my appointment in 2022 to the Youth Advisory Board of The Body Shop in London. A true millennial, when I am not at Innate Motion, you will find me at a pilates class, trying out a hot new restaurant, or monitoring the latest trends on social media.

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