Moniek Tersmette

Moniek is a psychologist specialized in organizational psychology and cultural psychology. In 1989, she started working on understanding consumer behavior in a research environment at Millward Brown, which she continued doing later at Censydiam. After 15 years of being in direct contact with consumers, she decided to broaden her experience in the creative industry, first as a strategy director in design at DJPA and later on, in advertising at TBWA.

At Innate Motion, Moniek enjoys being in touch with consumers across the world, visiting them in their homes, and talking about dilemmas in daily life with her analytical sharpness and unintentional humor. These conversations are a great source of inspiration and information on which to build insights and relevant brand strategies.

Born and raised in the Netherlands, Moniek and her husband now live in Utrecht and just turned into empty nesters of their twin daughters. To lash out at this new life stage, she goes swimming in open air pools as low as 11 degrees celsius.

Annemarie van den Brekel

Annemarie is a marketer by heart. For her creating things that people enjoy and that really matter in their daily lives is what makes marketing a wonderful discipline to work in.

After studying business administration in the Netherlands and the US, Annemarie joined Unilever in Australia. She spent 19 years of her career in marketing with Unilever, Nike and FrieslandCampina.

Annemarie has a sound curiosity to talk to people and find out about their lives and what drives them. She loves initiating things and bringing positive energy and excitement in a group. Together with the Innate Motion team Annemarie now focusses on bringing back human sense to business in a world that applies too much business sense to humans. At Innate she can work in a wonderful global context and use her experience to bring back purpose to brands and businesses as a genuine driver of meaningful growth.

Fang Qi Lim

After graduating from business school, Fang Qi started her career as a secretary at the virtual office of Servcorp. She went on to explore roles in personal assistance, office administration and real estate sales, before joining the Life Support team of Innate Motion in 2014.

Born to organise and with a passion for service, she enjoys the game of work, the varied challenges it brings and the fun environment at Innate Motion. She is happy to find her calling in coordinating projects across the globe and have done so in over 30 markets and 6 continents.

Most of all, she delights in having freedom to juggle work and life, finding joy in yoga, music, learning and spending time with her loved ones. Born and raised in Singapore, she’s bilingual in English and Mandarin, working on her Hokkien and Malay, and most proud of her Singlish prowess. She loves living in the tropics and thinks 24C is winter!

Freek Zegers

After trying studies in architecture and social demographics, Freek joined the Dutch army for a year as a kind of sabbatical. During that year Freek discovered his natural habit of curiosity, feeling the joy of digging into all kinds of subjects, using desk research as a tool. This finally brought him to the Library Academy in Amsterdam. After finishing his studies, he worked for almost 10 years in the advertising industry, mainly at TBWA, where he was responsible for business intelligence for the planning team. Freek joined Innate Motion mid-2010, strengthening the Life Support team, both on project support and company support. He extended his skills and is now acting as a kind of underground detective, introducing clever solutions to facilitate the company’s growth. Because of his innate modesty, he is especially thrilled by creating tangible results for others. Freek is living with his wife and two kids on the shore of the biggest lake in the Netherlands; he is proud to be part of the executive board of a medieval castle in his spare time.