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Tribal role: enthusiast

Adystra Bimo Herayanto

I am a big believer in sports and the benefit it gives. I see sport creates friendships between people who would not normally communicate. Having the experience of running more than 10 marathons, I learned so much about endurance training and how it can be applied in everyday life: don’t strive for perfection. Instead, challenge yourself to be better and minimize any obstacles that prevent you from getting there.

I read sports marketing and have worked with various global sports brands. Besides humanizing business with Innate Motion, I also act as a running coach, helping recreational athletes achieve their running goals.

Arya Djoehana

Curious mind, open heart, polymath, creative problem solver, adventurer, snowboarder, surfer, musician, biohacker, hedonist, lover, son, brother, friend, student of life.  Since coming of age, I see the world bringing exciting opportunities yet socially and environmentally unfair. This realization triggered a lifelong journey around the world to understand better, discover new ideas, push new boundaries, and enjoy life. I believe in co-creating a world that is more generous and open to all beings.

Hence, my personal calling is to liberate as many people as possible from limiting narratives by sharing experiences and fresh perspectives. I joined Innate Motion in 2008 because I was attracted to the idea of humanizing business. This decision has taken me on an eclectic series of impact-driven projects involving research, brand & business transformation, and innovation for various industries across 5 continents. 

Cathy Wang

A Cyborg, dancer-wanna-be, traveler, maybe sociologist, passionate about psychotherapy & time management, I enjoy being on the road, traveling through, or living in different places. One is to observe cultural differences, and the other is to realize that the so-called cultural differences are a misleading term – a more complex system beyond country, race, or ethnicity. And fast conclusions can shut you out from more profound connections.

Ever since I graduated with my masters in MSc Culture and Society, I’ve been working as a Business Humanizer, keen to apply human insights and methodologies I acquired to the real world, to the commercial world. Being an Enthusiast, I want to create a more tolerant and prosperous world where we embrace, rather than fear, difference, and diversity.

Annemarie van den Brekel she/her

Enthusiast, marketer by heart, social volunteer worker, lover of the Caribbean and Latin cultures, parent of 3 wonderful kids and a cat together with Frank I always wanted to explore the world in the broadest sense of the meaning. So, I studied business administration in the Netherlands and the US. Afterwards I joined Unilever in Australia and spent 19 years in exciting marketing positions at Unilever, Nike and FrieslandCampina. All throughout I enjoyed to deliver growth plans that made a difference to people and society.

Joining Innate Motion enabled me to co-craft brands with a real and shared purpose. For this, I guide teams to reframe their relationships from ‘strategist to consumer’ to ‘the people they serve’. This approach calls for acquiring empathy as a business skill in a world that is often too transactional. It is my way of building a regenerative economy brand by brand, business by business.

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We pave the way for a regenerative future by humanizing business, with empathy as the driving force. As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world.