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Femke van Loon

Changemaker, freedom fighter, author, friend, mom, food lover, and generous host. As a Business Humanizer and driver of BCorp, I coach people and teams to uncover shared purpose and unlock positive impact using the power of empathy, brands, and engagement, with the ambition to co-create an inclusive, regenerative future for all.

I believe in the power of writing, so one of my proudest achievements is writing and publishing the books Fierce Empathy (2022) and Beyond the Powergirl (2016). Fierce Empathy centers on the tenet that everyone has the potential to lead and contribute to the greater good in their unique way; so long as they lead from the heart, it can awaken people’s desire for change and empower them to act. And Beyond the Powergirl, which seeks to inspire a future with a better balance between female and male values.

Aurelia Petrov

I am a curious observer with a genuine interest for people and their perspectives. Since childhood, I’ve loved observing and sensing what’s happening beneath the surface, imagining new directions. Living in 7 different cultures, combined with diverse professional experiences, has honed my skills to bring diverse perspectives together, guide people forward, and move past limiting situations.

At Innate Motion, I help brands redefine their positioning—be it towards employees, customers, or their broader ecosystem of stakeholders—not just by polishing their brand strategies but by profoundly rethinking their ways of operating. I never shy away from uncomfortable situations. In fact, I am energized by guiding teams in turning uncomfortable situations into new directions.