Meggan Wood

Meggan is based in Atlanta and has spent eight years in brand strategy and insights. She has a knack for simplifying the complex through powerful storytelling, due to her background in design thinking and copywriting. Prior to her time at Innate Motion, she worked for four years at BeDo, a boutique consulting firm started by Marc Mathieu in the years between his time at The Coca-Cola Company and Unilever. As a Partner at Innate Motion, she enjoys immersing in other cultures and ways of life and helping brands to better address the true needs of the people they serve.

Subodh Deshpande

Subodh was fascinated by creative ideas, theatre and cinema. This obsession with creativity led him to a career in advertising in Mumbai, India. He moved into a role that focused on culture-based brand planning. He was driven by a desire to create ideas that shape ‘meaning’ for brands on a strong cultural foundation. During his advertising career, he worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. He is currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful. His work focuses on strategic brand development & innovation projects with global and Asian companies. His recent projects with leading global brands have focussed on building capability in human insights, brand positioning and creative excellence capabilities.

Benoit Beaufils

Change and intuitive human understanding have been at the core of Benoit’s life. Twelve years of marketing experience at both Procter & Gamble and Coca-Cola have prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him a unique insight into how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration living in a 100-inhabitant dust road serviced village on an Asian island and raising four children.

Rachel Goh

Raised by a grandmother of very few words, Rachel learned to navigate her childhood by using empathy to figure out what grandma was thinking, or just have an imaginary conversation with her. She realized quickly that by putting herself in someone else’s shoes, the world became clearer and a lot less lonely. After a failed attempt to elope with a Scottish boy at 19, she returned home with a ridiculous Glaswegian accent, which fortunately landed her a first job as a junior copywriter at Leo Burnett. Over a decade and a half, her career path has meandered through BBH, Monsoon, Y&R, and took her around the world. A firm believer that life is in the detours, she has reinvented herself as a guerrilla poet, artist, screenwriter, and mother of two along the way.

 

Yasufumi Nishijima

Yasu’s life has been about harmonizing the values of East and West.

He was born in Nara, the ancient capital of Japan, where he grew up respecting his historian grandfather followed by his teen years in San Francisco.

Yasu acquired a Master’s degree in Human and Environmental Studies in Kyoto, and in Marketing in Los Angeles, USA. He has amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies, during which he developed, launched and managed brands in Asia, Oceania, and USA.

A former player at Top American football league in Japan, and now a black belt of traditional Japanese martial arts, Yasu has extensively lived in USA, Singapore, Thailand, India, and Australia, and is now back to Japan where he lives with his wife & three cats in Tokyo.

Jurgen Bernardy

Jurgen is an entrepreneurial change-maker who likes helping people to make the unimaginable happen.

He combines disruptive creative and commercial skills as a result of having worked both on agency side and in the C-suite. Next to this he has a passion for helping niche ventures to prosper.

Muriel Soupart

Growing up in a small country with 3 different cultures, Muriel developed a fascination for diversity at a young age. Her travels around the world and experiences living and working on 3 different continents reinforced her passion for drawing people together in order to achieve greater things.

Muriel is a well-rounded marketer with strong experience in global strategy and innovation roles as well as local activation acquired at Coca-Cola, GlaxoSmithKline and Bain Consulting in Europe and Asia. Her pragmatism and drive for impact led her to break out of her 15 year corporate career and develop a social business in the favelas of Brazil. Now based out of London, Muriel is driven by her desire to put humans back at the centre of businesses, both internally and externally. She strongly believes that developing win-win relationships between businesses and society will make this world a better place for her 3 children to grow up in.

Yasmin Kathoria

An eternal optimist and business activist who uses human intuition to grow business and brands, Yasmin has 15 years brand development experience and holds a degree in psychology, performing arts and an Honours degree in gender equality. She has helped to craft, build and transform some of the strongest brands in the world while working at Unilever, most recently working on how to build brands with purpose, create theories of change to solve the issues of sustainable living. Yasmin lives in Durban with her son Mikhail enjoying the sun and sea!

Mark Hauser

Mark has always been fascinated by the question “Why do we behave the way we do?”

Whether starting out in branding, working as commercial director for a leading games company, or providing behavioural insights to some of the world’s leading consumer brands, this curiosity in people has always been at the core of Mark’s professional life.

Having supplemented his experience with an MSc in Psychology, LSE’s advanced Marketing Strategy executive programme, as well as Mark Ritson’s mini MBA programmes in Brand Management and Marketing Strategy, he possesses an extensive knowledge base, not only in business and marketing, but also on the scientific underpinnings of behaviour.

At Innate Motion, Mark brings these different strands together to produce impactful work, either through purposeful business & brand consultancy, or targeted behaviour change programmes requiring a solid understanding of the underlying drivers of behaviour.

Mai Huan-Maury

Raised in France by a Vietnamese father and a German mother, Maï Huan-Maury grew up in a multicultural environment. She studied psychology and ethnology in France and Germany and got a Master of sociology and a Master of social sciences and cultural Anthropology at the Paris’ Sorbonne University. She started her career in market research at Synovate Censydiam and TNS Healthcare. She has been working with Innate Motion for almost 10 years as a senior researcher and cultural decoder across Europe, United States and Asia on projects for Estee Lauder Companies, Lacoste, Danone and Unilever. Maï enjoys living in Paris with her two sons in the most beautiful of cities, but she also likes to keep her eyes wide open to what happens in the world.