Change and intuitive human understanding have been at the core of Benoit’s life. Twelve years of marketing experience at both Procter & Gamble and Coca-Cola have prepared him well. Managing the marketing work of Coca-Cola in Belgium and Thailand in periods of deep crises gave him a unique insight into how brands can be shaped to best overcome cultural anxieties. Working as a consultant and researcher across Asia and Europe has given him further opportunities to facilitate change and engagement processes within companies and between companies and consumers. Benoit finds sources of inspiration living in a 100-inhabitant dust road serviced village on an Asian island and raising four children.
Meggan is based in Atlanta and has spent eight years in brand strategy and insights. She has a knack for simplifying the complex through powerful storytelling, due to her background in design thinking and copywriting. Prior to her time at Innate Motion, she worked for four years at BeDo, a boutique consulting firm started by Marc Mathieu in the years between his time at The Coca-Cola Company and Unilever. As a Partner at Innate Motion, she enjoys immersing in other cultures and ways of life and helping brands to better address the true needs of the people they serve.
Growing up in a small country with 3 different cultures, Muriel developed a fascination for diversity at a young age. Her travels around the world and experiences living and working on 3 different continents reinforced her passion for drawing people together in order to achieve greater things.
Muriel is a well-rounded marketer with strong experience in global strategy and innovation roles as well as local activation acquired at Coca-Cola, GlaxoSmithKline and Bain Consulting in Europe and Asia. Her pragmatism and drive for impact led her to break out of her 15 year corporate career and develop a social business in the favelas of Brazil. Now based out of London, Muriel is driven by her desire to put humans back at the centre of businesses, both internally and externally. She strongly believes that developing win-win relationships between businesses and society will make this world a better place for her 3 children to grow up in.
Raised by a grandmother of very few words, Rachel learned to navigate her childhood by using empathy to figure out what grandma was thinking, or just have an imaginary conversation with her. She realized quickly that by putting herself in someone else’s shoes, the world became clearer and a lot less lonely. After a failed attempt to elope with a Scottish boy at 19, she returned home with a ridiculous Glaswegian accent, which fortunately landed her a first job as a junior copywriter at Leo Burnett. Over a decade and a half, her career path has meandered through BBH, Monsoon, Y&R, and took her around the world. A firm believer that life is in the detours, she has reinvented herself as a guerrilla poet, artist, screenwriter, and mother of two along the way.
Subodh was fascinated by creative ideas, theatre and cinema. This obsession with creativity led him to a career in advertising in Mumbai, India. He moved into a role that focused on culture-based brand planning. He was driven by a desire to create ideas that shape ‘meaning’ for brands on a strong cultural foundation. During his advertising career, he worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. He is currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful. His work focuses on strategic brand development & innovation projects with global and Asian companies. His recent projects with leading global brands have focussed on building capability in human insights, brand positioning and creative excellence capabilities.
An eternal optimist and business activist who uses human intuition to grow business and brands, Yasmin has 15 years brand development experience and holds a degree in psychology, performing arts and an Honours degree in gender equality. She has helped to craft, build and transform some of the strongest brands in the world while working at Unilever, most recently working on how to build brands with purpose, create theories of change to solve the issues of sustainable living. Yasmin lives in Durban with her son Mikhail enjoying the sun and sea!
Raised in France by a Vietnamese father and a German mother, Maï Huan-Maury grew up in a multicultural environment. She studied psychology and ethnology in France and Germany and got a Master of sociology and a Master of social sciences and cultural Anthropology at the Paris’ Sorbonne University. She started her career in market research at Synovate Censydiam and TNS Healthcare. She has been working with Innate Motion for almost 10 years as a senior researcher and cultural decoder across Europe, United States and Asia on projects for Estee Lauder Companies, Lacoste, Danone and Unilever. Maï enjoys living in Paris with her two sons in the most beautiful of cities, but she also likes to keep her eyes wide open to what happens in the world.
By the time Marcella was 22 she had lived in 6 different countries. Graduating in Law and later specializing in Art History, she acquired from both degrees an analytical and poetic vision of the world. Her professional trajectory has been dedicated to learning and applying marketing and communication strategies, believing that less is more and that tailored strategies always leads to great results. She has been with Innate Motion since 2018 and is passionate about travel, culture and the arts!
Pantea’s focus is on empathic understanding of people combined with a strong visionary drive and a strategic mindset. She is a firm believer in the importance of human insight for growth and co-creation in a shared-value economy. For an in-depth competence in both fields, she decided on a double degree in marketing as well as in cultural anthropology and has devoted her career to solving complex business issues using new perspectives.
When not immersed in a project, she dedicates her time to animal rights, existential philosophy and running or yoga at home in the heart of beautiful Monte-Carlo.