With nearly 15 years experience in brand strategy and insights, Meggan is renowned for simplifying the complex, due to her background in design thinking and copywriting. She helps brands better address the true needs of the people they serve, bringing teams on journeys of transformation through powerful storytelling and strategy.
Her entire career — at both Innate Motion and prior — has been spent building positionings and strategies that are anchored in human identity. Her passion is helping teams move away from generic language and evolve to a space that is fresh for the brand, while resonating with the people it serves and hopes to serve.
In her 10 years at Innate Motion, Meggan has enjoyed immersing in other cultures and ways of life, as a key step in laying the foundation for any strategic work she embarks on with a team. The beauty of finding the red thread that connects so many different ways of being is something that brings her endless energy.
She believes in a brand’s ability to address universal themes within all people and aims to harness that desire to cultivate identity in order to help brands shape work that is relevant and useful to modern society and the people within it.
With 12 years of experience as a marketing operator for P&G, Benckiser and Coca-Cola in France, Belgium & Thailand, and 20 years of experience positioning brands as a consultant, Benoit has build an impressive track record of repositioning global and local brands for growth (think Axe, Sunsilk, Lacoste, or Coke). His work leverages a deep understanding of people and cultures, coming from work and research in almost 30 countries across 4 continents, but also from the experience of living in.
Change and intuitive human understanding have been at the core of Benoit’s life. He has been accompanying the transformation of large organisations and teams, helping leaders bring a purpose into the reality of everyday operations, aligning product, customer experience and skills with a powerful brand story. He is also a coach, helping individuals work with purpose, joy and impact – we all need work to rock.
Benoit feels as much at home in London, in rural Thailand, and on a farm in the South of France. Living outside the city keeps him rooted into the life of real people, well beyond the boardroom.
Subodh was fascinated by creative ideas, theatre and cinema. This obsession with creativity led him to a career in advertising in Mumbai, India. He moved into a role that focused on culture-based brand planning. He was driven by a desire to create ideas that shape ‘meaning’ for brands on a strong cultural foundation. During his advertising career, he worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson and Unilever. He is currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful. His work focuses on strategic brand development & innovation projects with global and Asian companies. His recent projects with leading global brands have focussed on building capability in human insights, brand positioning and creative excellence capabilities.
Megan was born and raised in Orlando, Florida, a diverse city of transient internationals and northerners seeking sun. Fueled by a desire to understand and document these people and where they come from she studied psychology and journalism. She is addicted to experiencing new places, and especially appreciates how local foods can tell a delicious story of history and culture. Eventually one of her culinary expeditions led her to move her life across the Atlantic to Spain.
After a long search for a company that would unite her skills and passions with her desire to truly make a positive impact on the planet, Megan finally discovered Innate Motion. She loves working with companies to better understand the people they serve and to unlock their ability to be a force for good in the world.
Raised in France by a Vietnamese father and a German mother, Maï Huan-Maury grew up in a multicultural environment. She studied psychology and ethnology in France and Germany and got a Master of sociology and a Master of social sciences and cultural Anthropology at the Paris’ Sorbonne University. She started her career in market research at Synovate Censydiam and TNS Healthcare. She has been working with Innate Motion for almost 10 years as a senior researcher and cultural decoder across Europe, United States and Asia on projects for Estee Lauder Companies, Lacoste, Danone and Unilever. Maï enjoys living in Paris with her two sons in the most beautiful of cities, but she also likes to keep her eyes wide open to what happens in the world.
Raised by a grandmother of very few words, Rachel learned to navigate her childhood by using empathy to figure out what grandma was thinking, or just have an imaginary conversation with her. She realized quickly that by putting herself in someone else’s shoes, the world became clearer and a lot less lonely. After a failed attempt to elope with a Scottish boy at 19, she returned home with a ridiculous Glaswegian accent, which fortunately landed her a first job as a junior copywriter at Leo Burnett. Over a decade and a half, her career path has meandered through BBH, Monsoon, Y&R, and took her around the world. A firm believer that life is in the detours, she has reinvented herself as a guerrilla poet, artist, screenwriter, and mother of two along the way.
An eternal optimist and business activist who uses human intuition to grow business and brands, Yasmin has 15 years brand development experience and holds a degree in psychology, performing arts and an Honours degree in gender equality. She has helped to craft, build and transform some of the strongest brands in the world while working at Unilever, most recently working on how to build brands with purpose, create theories of change to solve the issues of sustainable living. Yasmin lives in Durban with her son Mikhail enjoying the sun and sea!
Growing up in a small country with 3 different cultures, Muriel developed a fascination for diversity at a young age. Her travels around the world and experiences living and working on 3 different continents reinforced her passion for drawing people together in order to achieve greater things.
Muriel is a well-rounded marketer with strong experience in global strategy and innovation roles as well as local activation acquired at Coca-Cola, GlaxoSmithKline and Bain Consulting in Europe and Asia. Her pragmatism and drive for impact led her to break out of her 15 year corporate career and develop a social business in the favelas of Brazil. Now based out of London, Muriel is driven by her desire to put humans back at the centre of businesses, both internally and externally. She strongly believes that developing win-win relationships between businesses and society will make this world a better place for her 3 children to grow up in.
By the time Marcella was 22 she had lived in 6 different countries. Graduating in Law and later specializing in Art History, she acquired from both degrees an analytical and poetic vision of the world. Her professional trajectory has been dedicated to learning and applying marketing and communication strategies, believing that less is more and that tailored strategies always leads to great results. She has been with Innate Motion since 2018 and is passionate about travel, culture and the arts!
Yasu’s life has been about harmonizing the values of East and West.
He was born in Nara, the ancient capital of Japan, where he grew up respecting his historian grandfather followed by his teen years in San Francisco.
Yasu acquired a Master’s degree in Human and Environmental Studies in Kyoto, and in Marketing in Los Angeles, USA. He has amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies, during which he developed, launched and managed brands in Asia, Oceania, and USA.
A former player at Top American football league in Japan, and now a black belt of traditional Japanese martial arts, Yasu has extensively lived in USA, Singapore, Thailand, India, and Australia, and is now back to Japan where he lives with his wife & three cats in Tokyo.