Yasu’s life has been about harmonizing the values of East and West.
He was born in Nara, the ancient capital of Japan, where he grew up respecting his historian grandfather followed by his teen years in San Francisco.
Yasu acquired a Master’s degree in Human and Environmental Studies in Kyoto, and in Marketing in Los Angeles, USA. He has amassed a rich and varied experience spanning 24 years across brand strategy & innovation roles of global companies, during which he developed, launched and managed brands in Asia, Oceania, and USA.
A former player at Top American football league in Japan, and now a black belt of traditional Japanese martial arts, Yasu has extensively lived in USA, Singapore, Thailand, India, and Australia, and is now back to Japan where he lives with his wife & three cats in Tokyo.
Mark has always been fascinated by the question “Why do we behave the way we do?”
Whether starting out in branding, working as commercial director for a leading games company, or providing behavioural insights to some of the world’s leading consumer brands, this curiosity in people has always been at the core of Mark’s professional life.
Having supplemented his experience with an MSc in Psychology, LSE’s advanced Marketing Strategy executive programme, as well as Mark Ritson’s mini MBA programmes in Brand Management and Marketing Strategy, he possesses an extensive knowledge base, not only in business and marketing, but also on the scientific underpinnings of behaviour.
At Innate Motion, Mark brings these different strands together to produce impactful work, either through purposeful business & brand consultancy, or targeted behaviour change programmes requiring a solid understanding of the underlying drivers of behaviour.