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Tribal role: unifier

Eriko Matsushita

A nature-lover, avid reader, people-opener, occasional athlete, latte enthusiast, and mom of 2. With a degree in sociology, my interests have always revolved around people and culture. My initial career path led me into the wedding industry, the perfect opportunity to better understand the intersection of people’s values concerning family, relationships, and finance.

Transitioning to a cultural strategist was a natural progression to further lean into my strengths of curiosity and empathy. I have worked with some of the world’s leading brands to help them understand the cultural narrative and to offer market-specific insights and strategies. I am a genuine lover of people’s stories and my approachable and compassionate demeanor has consistently paved the way to forge meaningful connections with research participants, enabling me to gather invaluable and authentic insights.

Ara Wiropranoto

Graphic designer, dancer, animal lover, and islander. I grew up in a family environment radiating with creativity. Given full creative freedom from an early age, I dove deep into the world of visual arts and photography. My youth was spent tinkering with cameras, exploring editing programs, and filming everyday life. With an appetite for visuals, I found passion in the telling of stories through images and videos.

I pursued a study in communications to get a better understanding of the decisions behind all the stories, advertising, and PR of brands and products. In the past five years, I have had the pleasure of deepening my curiosity within the brand communications universe through my experiences in project management, social media marketing, graphic design, and startup companies. Now, I am on a path to further expand the scope of my knowledge by exploring how the human perspective and empathy practice play a role in decisions and strategies at a global scale.

Brian Powell

I am a passionate advocate of design thinking to unlock profit that’s more purposeful and purpose that’s more profitable. For over 25 years, I’ve directed multifaceted teams in a courageously collaborative approach to deliver business and marketing solutions for some of the world’s most iconic companies and organizations.

From insights and innovation to consulting and creative, I’ve steadfastly believed in a servant leadership style across ad agencies, design firms, and digital marketing groups with a consistent drive to build brands that make you feel something, do something, and say something. I’m honored to be a board member of an education nonprofit serving refugee children; a marketing advisor to a DEI (diversity, equity, inclusion) tech startup; and a university guest lecturer on marketing with meaning.

Clarissa Alicia she/her

Energetic, talkative, easy-going, ambivert, fair problem-solver, foodie, a digital native who likes to ride on the trend, passionate about beauty, and not afraid to try new things. I firmly believe in “if there’s a will, there’s always a way.” These words keep me going whenever I meet roadblocks throughout my life. As a young Unifier, I don’t push for uniformity. I welcome everyone’s uniqueness and recognize the strength of diversity and inclusion. If we join forces and work together in cohesion, we all thrive.

My background in communication sparked my interest in understanding the different perspectives that everyone has. Through Innate Motion, I can explore and understand the underlying reasons behind it by utilizing our tools and methodologies. I love seeing how this understanding helps businesses connect with their people and find their true purpose, which will help build a better society and world.

Gilda Zárate Chabluk

A Unifier, global citizen, passionate mountaineer (reached the summit of Aconcagua), certified sommelier, ethnic fashion admirer, a friend, daughter, sister, aunt, niece and wife as loyal as my three dogs I was born into a family of mixed backgrounds (Amerindian and European) in my beautiful hometown Mendoza. It instilled a deep curiosity for people and cultures in me. After school, I could not wait to go explore the world and I moved to Europe to study, work and later settle with my Basque husband in Bilbao.

In my daily work, I foster a deeper understanding of people by overcoming cultural biases. I facilitate global multi-cultural teams to relate to each other in more meaningful ways, so we can build brand and product propositions that contribute to people, planet and business growth in a positive way.  It makes me proud to contribute to a shared future of humanity that is socially equitable and inclusive.

Riccardo Cristiani

Motivational Unifier, PhD psychologist, designer, and thought-leading cultural decoder. I am intrigued by human nature and cultural differences. I am always trying to make sense out of human behavior. Today, even more, because the world needs to make a shift towards a regenerative economy. 

I do believe that social scientists can help people welcome the change that is needed. In finding the trigger to make vital behavior easy and pleasurable. Not just great expertise, more a must, because we need the Change Now.

Mohammad Kathoria he/him

Friend, master of multitasking, gym rat & problem solver I feel that in order for business to succeed, people should be the most valued resource, this is why I choose to put people first during work and daily life.

I am always available to assist no matter the issue, I feel it is my responsibility to make life easier for everyone at Innate Motion. In the wise words of Vanilla Ice, “If you have a problem, Yo, I’ll solve it”

Ben Bogaerts

Motivational Unifier, dedicated team player, critical challenger, business humanizer, husband, friend, and urban explorer.  I am a qualitative researcher and brand strategist at heart, excited to be able to deep dive for learnings on a global level. I love to translate deep human and cultural understanding into accessible and actionable insights.

I believe that my naturally more introverted and observing character is a strength. I am nonjudgemental and unapologetically open to different points of view, before crafting substantiated strategic advice. I help our team as well as client teams to grow their empathy fitness and ultimately their business success.  

Martina Peccerillo (she/her)

I was born and raised in Rome,  and I am currently living in the Netherlands for my Master’s in Economic and Consumer psychology in the Netherlands.

I am enthusiastic about applying the knowledge I have acquired during my studies to help companies better understand the people they serve and to use influence tools to impact people’s behavior with the main goal of doing their good and the good of society. I am always curious to discover and learn something new and I am able to empathize with people from all social and cultural backgrounds.

Paige Kotze

Free-spirited, spontaneous, adventure seeker! Always up for a challenge and trying new things! I love astrology, a good glass of Rose` and spending quality time with friends and family! I am a mom of three very active boys who keep me on my toes and I enjoy doing anything that allows me to express my creativity! An empath by nature, I am fascinated by people and the psychology behind each person.

I strongly believe in the law of attraction – what you think about you bring about and my life’s mantra (In the wise words of Mahatma Gandhi), ”Live as if you were to die tomorrow. Learn as if you were to live forever.”  I started working for Innate Motion in 2019, doing the behind-the-scenes work of administrative-related tasks. I help wherever I am needed and thoroughly enjoy the whole philosophy that Innate Motion encompasses!

Bart ten Hagen he/him

I have always been interested in human behavior and how it is influenced. I recently finished my studies for a Master in cultural psychology at the University of Amsterdam. After doing my internship at Innate Motion, I started as a Cultural Decoder, using my academic skills and knowledge outside of the academic field.

I like to connect to people all over the world and experience different cultures first hand. Someday, I would like to travel the world on a sailboat!

 

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We pave the way for a regenerative future by humanizing business, with empathy as the driving force. As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world.