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Tribal role: unifier

Eriko Matsushita

A nature-lover, avid reader, people-opener, occasional athlete, latte enthusiast, and mom of 2. With a degree in sociology, my interests have always revolved around people and culture. My initial career path led me into the wedding industry, the perfect opportunity to better understand the intersection of people’s values concerning family, relationships, and finance.

Transitioning to a cultural strategist was a natural progression to further lean into my strengths of curiosity and empathy. I have worked with some of the world’s leading brands to help them understand the cultural narrative and to offer market-specific insights and strategies. I am a genuine lover of people’s stories and my approachable and compassionate demeanor has consistently paved the way to forge meaningful connections with research participants, enabling me to gather invaluable and authentic insights.

Dr. Andreea Vanacker

My life project is Million Years of Joy, which inspires leaders to create purpose-driven organizations that optimize flow, well-being, joy, and business growth.
From key-note speeches to workshops, I inspire my audience to take action to elevate their life and leadership journeys to new heights. I founded SPARKX5, a company that elevates human potential through its holistic well-being application and resilience programs.

IAMWILD.com, along with the IAMWILD Foundation, is another venture that leverages art and a sustainable business model to protect wild ecosystems around the world. I co-authored my most recent book, The Human Growth Code, with Christophe Fauconnier, founder and chairperson of Innate Motion.

Gilda Zárate Chabluk

A Unifier, global citizen, passionate mountaineer (reached the summit of Aconcagua), certified sommelier, ethnic fashion admirer, a friend, daughter, sister, aunt, niece and wife as loyal as my three dogs I was born into a family of mixed backgrounds (Amerindian and European) in my beautiful hometown Mendoza. It instilled a deep curiosity for people and cultures in me. After school, I could not wait to go explore the world and I moved to Europe to study, work and later settle with my Basque husband in Bilbao.

In my daily work, I foster a deeper understanding of people by overcoming cultural biases. I facilitate global multi-cultural teams to relate to each other in more meaningful ways, so we can build brand and product propositions that contribute to people, planet and business growth in a positive way.  It makes me proud to contribute to a shared future of humanity that is socially equitable and inclusive.

Riccardo Cristiani

Motivational Unifier, PhD psychologist, designer, and thought-leading cultural decoder. I am intrigued by human nature and cultural differences. I am always trying to make sense out of human behavior. Today, even more, because the world needs to make a shift towards a regenerative economy. 

I do believe that social scientists can help people welcome the change that is needed. In finding the trigger to make vital behavior easy and pleasurable. Not just great expertise, more a must, because we need the Change Now.

Martina Peccerillo

I was born and raised in Rome and have been living in the Netherlands since doing my Master’s in Economic and Consumer Psychology there.

I am enthusiastic about applying the knowledge I have acquired during my studies to help companies better understand the people they serve and to use influence tools to impact people’s behavior with the primary goal of doing their sound and the good of society. I am always curious to discover and learn something new, and I can empathize with people from all social and cultural backgrounds.

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Being Business Humanizers, we unlock human growth to enable business growth.