During the months of March and April 2020, we hosted a series of online workshops, where several members of our team at Innate Motion, shared their experiences and insights on topics that hopefully can be of help to our friends, partners and clients during this time of crisis. All sessions were recorded and are made available below.
This workshop explores the different considerations for business and team leaders who have adopted a work-from-home setup courtesy of the coronavirus outbreak. While there are a number of best-practice behaviours available online, aimed at helping individuals adapt to the change, this workshop will help leaders explore broader considerations which affect the working culture of an organization. Within the workshop we will consider the context in which this change is occurring before exploring values, expectations, support structures, and interaction amongst employees. Our aim is for team and business leaders to leave this workshop equipped with relevant considerations that will help them adapt their own working cultures in this time of change.
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All human crises are fundamentally characterized by a heightened sense of vulnerability and a greater exposure to risk as individuals and as groups. In times of crises our focus naturally goes towards controlling the damage, we get all hands on deck to work on worst case scenarios. Our natural reflex is to cut costs, maintain shareholder value and focus on the numbers. What we too easily forget at such times, a time when it is needed most, is to make everyone across all stakeholder groups feel like we are “together in this”. This requires enough mutual respect and care so we can continue growing our business post crisis. This session will inspire leaders on diverse narratives and strategies to help deal with crises with more human sense.
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Qualitative research has the objective of gathering an essential human and cultural understanding of how people relate to an idea, engage with a brand and the role a product proposition can play in their lives. There are many approaches to getting under the skin of our consumer. In current times, where the main priority is keeping people safe, we cannot physically interact with people in f2f groups or in their homes. However, this does not mean that we need to stop from gaining rich insights that steer crucial business decisions. In this session we will share how to create proximity and even intimacy through conversations in a digital environment, so consumer centricity does not come to a halt whilst moving business forward. Particularly, in times of crisis it is essential to keep the consumer’s voice alive.
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In this session we will share how to unlock the creativity of teams doing workshops from a distance. We will take a dive into the different principles that are key to amplify when working together online, such as intuition, purpose, play and an overall human-to-human way of relating. We will also share and exchange new ways and tools to effectively plan and run them.
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In these unprecedented times, we are forced to curb our life as usual to cope with the adverse situation. This results in different emotional responses which influences the way people relate and engage with brands on a daily basis.
In this Friday’s online workshop session, we will explore a framework which enables brands and brand owners to identify the best ways to communicate and engage with people. This will enable brands to achieve more relevance in people’s lives with empathy and authenticity.
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