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  • Article Category: Online workshop

    Grab a coffee and check out our coffee talks

    Grab a coffee and check out our coffee talks

    For a new series of online event, we invited book authors to have a chat with us!

    On the 4th december, our first guest was Ammar Charani, author of Purposehood.

    Co-founders of Innate Motion, Joyshree Reinelt and Christophe Fauconnier spoke to Ammar Charani, to talk about the Purposehood movement and how it can unleash the potential of every human towards their existential purpose in order to build a better future.

    Check out the recording of the chat here

    __________________

    On the 11th december, our guest was Thomas Kolster, author of The Hero Trap.

    Co-founders of Innate Motion, Femke van Loon and Benoit Beaufils will be spoke to Thomas Kolster, author of The Hero Trap to discuss how people are truly motivated to act when they’re in charge of their own life, how to change behaviours at scale and unlock sustainable growth that benefits all.

    Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. As a seasoned advertising professional counting more than 16 years he’s a vocal voice for advertising and brands as a force for good and his book “Goodvertising” is the most comprehensive book to date exploring communication for good. He’s a globally recognized keynote speaker featured at events like SXSW, TEDx, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for Adweek, The Drum, the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he’s launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him “Inspirational Leader”

    Check out the recording of the chat here.

    Brand engagement in China in the post-pandemic era | 后疫情时代, 品牌应如何布局

    Brand engagement in China in the post-pandemic era | 后疫情时代, 品牌应如何布局

    The pandemic is being called the great reset. There were the old norms and now they are new norms at play. How has this unfolded in China? How do the mindsets look like now? What cultural truths are at play post pandemic? Knowing answers to these questions will allow brands to connect better with the people they serve with authenticity and empathy.

    Monday, 27 July, 10-11 am CET
    click here see of this session recording
    download the pdf 

    ———————————————–

    有人说,疫情按下了生活的重启键。

    重启过后,一些固有的观念遭到摈弃,而新兴理念开始进入人们的视野。

    这些新理念将如何影响大家的思维模式?

    又有哪些文化价值在后疫情时代得到凸显?

    本期在线研讨会中,我们将探讨后疫情时代思维新常态,助力品牌更加真实有效地与消费者沟通。

    本周三(7月29日),与我们一起解锁中国思维新常态!

    点击此处观看会议视频

    下载PDF文件

    Humanizing business talks

    Humanizing business talks

    emerging mindsets of a post lockdown world
    5th June | 10am-10:45am and 4pm-4:45pm cet
    Benoit Beaufils, Muriel Soupart & Marina Palma

    It’s become pretty clear that the world is not heading for a re-start after lockdown, but a serious re-think. What will it mean for the environment, consumption habits, business as we know it?
    This session will look at the 4-step approach to strategizing in the times of Covid: 1. Design scenarios | 2.Build options | 3.Measure & Act | 4.Repeat

    Watch the recording

    shaping a brighter future with stronger feminine values
    12th June | 10am-10:45am and 4pm-4:45pm cet

    Rachel Goh, Aurelia Petrov & Cilla Henriette

    Studies have shown that businesses that embrace traits traditionally viewed as feminine like empathy enable people to thrive. And leaders like Jacinda Arden have demonstrated that now more than ever, feminine values are instrumental in creating lasting change for people and planet.
    The world needs to be brave to live stronger feminine values.
    This session will showcase how brave brands can ignite the way forward and be the catalyzers of positive impact by harnessing stronger feminine identities through their leadership and storytelling.

    Watch the recording

    19th June | 10am-10:45am and 4pm-4:45pm cet
    building relationships in a virtual world
    Moniek Tersmette, Yasmin Kathoria & Megan Pratt

    How to connect on a human level with people when they exist in two dimensions on your screen? How do you build team spirit when you don’t have opportunities for face-to-face contact? These are only some of the questions we can ask ourselves. As psychologists, interested in human feelings and emotions rather than neurons and synapses, in this session, we will explored the ways that are innate to us in connecting with each other.

    watch the recording 

     

    17th July |10am-10:45am and 4pm-4:45pm cet
    marrying marketing and sustainability with human and business sense
    Christophe Fauconnier, Femke Van Loon and Mike Middleton

    So often a company’s marketing and sustainability agendas are divorced from each other, with sustainability initiatives simply being a sideline activity. It consequently comes as no surprise that sustainability initiatives aren’t as successful as one would like them to be, and they struggle to mobilize employees and stakeholders to get behind them and make them a great success. This webinar discusses the guiding principles to make sustainability more wanted and introduces the concept of a “mobilizing change idea” that provides a future narrative capable of mobilizing employees and other stakeholders behind your sustainability initiatives.

    register: https://forms.gle/hZ5kZDDagJaDtL969

    From home workshop series

    From home workshop series

    During the months of March and April 2020, we hosted a series of online workshops, where several members of our team at Innate Motion, shared their experiences and insights on topics that hopefully can be of help to our friends, partners and clients during this time of crisis.  All sessions were recorded and are made available below.

    27 March @ 2pm cet|  Creating a relevant “work from home” culture,
    with Moniek Tersmette, Benoit Beaufils and Mark Hauser

    This workshop explores the different considerations for business and team leaders who have adopted a work-from-home setup courtesy of the coronavirus outbreak. While there are a number of best-practice behaviours available online, aimed at helping individuals adapt to the change, this workshop will help leaders explore broader considerations which affect the working culture of an organization. Within the workshop we will consider the context in which this change is occurring before exploring values, expectations, support structures, and interaction amongst employees. Our aim is for team and business leaders to leave this workshop equipped with relevant considerations that will help them adapt their own working cultures in this time of change.
    watch recording
    download presentation

    3 April @ 2pm and 4pm cet | Leading with human sense in times of crisis,
    with Christophe Fauconnier, Kanchana Moodliar and Aurelia Petrov

    All human crises are fundamentally characterized by a heightened sense of vulnerability and a greater exposure to risk as individuals and as groups. In times of crises our focus naturally goes towards controlling the damage, we get all hands on deck to work on worst case scenarios. Our natural reflex is to cut costs, maintain shareholder value and focus on the numbers. What we too easily forget at such times, a time when it is needed most, is to make everyone across all stakeholder groups feel like we are “together in this”. This requires enough mutual respect and care so we can continue growing our business post crisis. This session will inspire leaders on diverse narratives and strategies to help deal with crises with more human sense.
    watch recording
    download presentation

    9 April @ 2pm and 4pm cet| Home-to-home research,
    with Joyshree Reinelt, Gilda Zárate Chabluk and  Arya Djoehana

    Qualitative research has the objective of gathering an essential human and cultural understanding of how people relate to an idea, engage with a brand and the role a product proposition can play in their lives. There are many approaches to getting under the skin of our consumer. In current times, where the main priority is keeping people safe, we cannot physically interact with people in f2f groups or in their homes. However, this does not mean that we need to stop from gaining rich insights that steer crucial business decisions. In this session we will share how to create proximity and even intimacy through conversations in a digital environment, so consumer centricity does not come to a halt whilst moving business forward. Particularly, in times of crisis it is essential to keep the consumer’s voice alive.
    watch recording
    download presentation

     17 April @ 2pm and 4pm cet| From home workshops,
    with Femke van Loon, Riccardo Cristiani and Arnaud Tasiaux

    In this session we will share how to unlock the creativity of teams doing workshops from a distance. We will take a dive into the different principles that are key to amplify when working together online, such as intuition, purpose, play and an overall human-to-human way of relating. We will also share and exchange new ways and tools to effectively plan and run them.
    watch recording
    download presentation

    24 April @ 10am and 2pm cet| Brand engagement in crises times,
    with Meggan Wood, Subodh Deshpande and Yaw Sarkodie

    In these unprecedented times, we are forced to curb our life as usual to cope with the adverse situation. This results in different emotional responses which influences the way people relate and engage with brands on a daily basis. 

    In this Friday’s online workshop session, we will explore a framework which enables brands and brand owners to identify the best ways to communicate and engage with people. This will enable brands to achieve more relevance in people’s lives with empathy and authenticity.
    watch recording
    download presentation

    Brand engagement in crises times | online workshop series

    Brand engagement in crises times | online workshop series

    In these unprecedented times, we are forced to curb our life as usual to cope with the adverse situation. This results in different emotional responses which influences the way people relate and engage with brands on a daily basis. 

    In this Friday’s online workshop session, we will explore a framework which enables brands and brand owners to identify the best ways to communicate and engage with people. This will enable brands to achieve more relevance in people’s lives with empathy and authenticity. Click here to download the presentation.

    Hosted by:Meggan Wood, Subodh Deshpande and Yaw Sarkodie

    home to home workshops | online workshop series

    home to home workshops | online workshop series

    In this session we will share how to unlock the creativity of teams doing workshops from a distance. We will take a dive into the different principles that are key to amplify when working together online, such as intuition, purpose, play and an overall human-to-human way of relating. We will also share and exchange new ways and tools to effectively plan and run them.

    Click to download the PDF that was presented during the session.

    Hosted by: Femke van Loon, Riccardo Cristiani and Arnaud Tasiaux

    home to home research | online workshop series

    home to home research | online workshop series

    Qualitative research has the objective of gathering an essential human and cultural understanding of how people relate to an idea, engage with a brand and the role a product proposition can play in their lives. There are many approaches to getting under the skin of our consumer. In current times, where the main priority is keeping people safe, we cannot physically interact with people in f2f groups or in their homes. However, this does not mean that we need to stop from gaining rich insights that steer crucial business decisions. In this session we will share how to create proximity and even intimacy through conversations in a digital environment, so consumer centricity does not come to a halt whilst moving business forward. Particularly, in times of crisis it is essential to keep the consumer’s voice alive.

    download presentation

    Hosted by: Joyshree Reinelt, Gilda Zárate Chabluk and Arya Djoehana

    leading with human sense in times of crisis | online workshop series

    leading with human sense in times of crisis | online workshop series

    All human crises are fundamentally characterised by a heightened sense of vulnerability and a greater exposure to risk as individuals and as groups. In times of crises our focus naturally goes towards controlling the damage, we get all hands on deck to work on worst case scenarios. Our natural reflex is to cut costs, maintain shareholder value and focus on the numbers. What we too easily forget at such times, a time when it is needed most, is to make everyone across all stakeholder groups feel like we are “together in this”. This requires enough mutual respect and care so we can continue growing our business post crisis.

    This session will inspire leaders on diverse narratives and strategies to help deal with crises with more human sense.  Click to download the PDF that was presented during the session.

    Hosted by: Christophe Fauconnier, Kanchana Moodliar and Aurelia Petrov

     

     

    creating a relevant “work from home” culture | online workshop series

    creating a relevant “work from home” culture | online workshop series

    This workshop explores the different considerations for business and team leaders who have adopted a work-from-home setup courtesy of the coronavirus outbreak. While there are a number of best-practice behaviours available online, aimed at helping individuals adapt to the change, this workshop will help leaders explore broader considerations which affect the working culture of an organization.

    Within the workshop we will consider the context in which this change is occurring before exploring values, expectations, support structures, and interaction amongst employees.

    Our aim is for team and business leaders to leave this workshop equipped with relevant considerations that will help them adapt their own working cultures in this time of change. Click to download the presentation.

    Hosted by: Moniek Tersmette, Benoit Beaufils and Mark Hauser

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