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purposewerx

Mission statements, organizational values, and vision statements can be pieces of corporate jargon that are posted somewhere on the website or they can be drivers of strategy and behavior.

4 min read
Knorr

By 2050, we will need to feed 10 billion people every day. In its current state, our food system will not be able to handle this demand.

4 min read
Neighbourly and in/PACT

You may think that most of charitable giving in the United States comes from huge charitable enterprises like the Bill and Melinda Gates Foundation, however that’s not true.

5 min read
Podcast series

Brands can be purely cosmetic or they can be a force of change, a leadership tool. Every day, we see brands advertise seemingly progressive advertising slogans.

3 min read

We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims? 

2 min read
Beauty Revolution

In the SA beauty industry, representation is a challenge. We don’t see enough people of different colours, shapes, and sizes.

2 min read
Blédina

For years now we have lived through trends that look at better nutrition, fresher and organic products, farm-grown supplies and home cooking.

3 min read
Axe

Who doesn’t remember the AXE commercials with the young teens, getting all the ladies because they smelled so good?

1 min read