Stories Archive - Innate Motion

Fairtrade

The Livekindly Collective are here to nurture the vegan revolution, one meal at a time.

2 min read

The way we produce and consume food too often damages people’s health and our planet’s natural resources. Eating less meat is one of the key levers for change.

2 min read

Essity

Giving an edge to household paper

Toilet paper and purpose seem miles apart. To identify the purpose for Essity, we had first to understand the battles worth fighting that would be relevant to their consumers and the company's product.

When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!

2 min read

When you think of a hygiene brand, do the words bold and daring come to mind? Not really right! Zewa, an Essity brand, is!

2 min read

We only flourish when leaving no one behind

We met people in Asia, the Middle East, and Europe, and by unlocking the power of empathy, we saw that there is more that unites than divides us.

We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims?

2 min read

We explored opportunities to serve Gen M. Do they need specific products, formulas, or recipes? How to deal with halal claims?

2 min read

Beauty Revolution

Starting a Beauty Revolution in SA

With the Beauty Revolution, we invest while applying human sense to the business world. We started a movement to grow the beauty industry by inspiring social change. People co-created with beauty brands to see themselves represented and make the brands more meaningful.

2 min read

In the SA beauty industry, representation is a challenge. We don’t see enough people of different colours, shapes, and sizes.

2 min read

Axe

1 min read

Redefining masculinity

From fixing broken legs to making traffic safe

Only when people can move around, can they earn a livelihood. Through Baobab Express, we created safe transport and jobs for people in Benin.

2 min read

According to a World Bank Report Benin ranked among the world’s 5 highest in road fatality. When we first traveled to Benin, sadly this was still the case.

2 min read

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We pave the way for a regenerative future by humanizing business, with empathy as the driving force. As a global regenerative purpose agency, we enable businesses to accelerate the pursuit of a better world.